Illustrated featured image of Cheerwine, Salisbury, North Carolina — a Kick-It Pick
Eats · Piedmont North Carolina

Cheerwine Review

Drink the Cherry-Red Soda · Salisbury
A Kick-It Pick
Worth the drive
a cherry-red soda invented in Salisbury in 1917 and still family-run. You can't get it back home, so drink it here, cold, out of glass.

Cheerwine was mixed up in the back of a Salisbury grocery in 1917, during a wartime sugar shortage, which is why it’s so heavily flavored it barely needs much — a burgundy-red, cherry-ish soft drink that is still family-owned by the Peeler family more than a century later. It’s a genuinely regional soda you’ll struggle to find far outside the Carolinas, and North Carolinians treat it like a birthright. Salisbury throws a festival for it, and the “Cheerwine float” (over vanilla ice cream) is a legitimate local dessert.

The move: Buy it in the glass bottle if you can find it (it drinks better cold and carbonated), try a Cheerwine float, and if you're in Salisbury in spring, hit the downtown Cheerwine Festival. Pair one with barbecue — that's the native combo.
Cost~$2 a bottle
Time needed5 minutes
Best seasonyear-round; festival in spring
WhereSalisbury · Piedmont Alabama

📍 Where: Salisbury, North Carolina · 35.6351, -80.3512

Common questions

When's the best time to visit Cheerwine?

Best season: year-round; festival in spring.

How much does it cost?

~$2 a bottle. Prices drift — confirm before you go.

How long should I plan for?

Plan for about 5 minutes.

Is it actually worth the trip?

Our rating: Worth the drive. A cherry-red soda invented in Salisbury in 1917 and still family-run. You can't get it back home, so drink it here, cold, out of glass.

Kicked it? Send us your photo and the date you went to kicked@kickitpicks.com — the best ones get featured on this page.

One of 120 in Kick the Bucket List: North Carolina

The full book is 120 checkable picks like this one — with a Bucket Rating on every entry telling you what's worth the drive and what to skip. A keepsake you fill in and score.

Get the North Carolina book →

More North Carolina Kick-It Picks

Verified 2026-07. Prices and hours change — confirm before you drive. Something wrong? Tell us.