Cheerwine Review
Cheerwine was mixed up in the back of a Salisbury grocery in 1917, during a wartime sugar shortage, which is why it’s so heavily flavored it barely needs much — a burgundy-red, cherry-ish soft drink that is still family-owned by the Peeler family more than a century later. It’s a genuinely regional soda you’ll struggle to find far outside the Carolinas, and North Carolinians treat it like a birthright. Salisbury throws a festival for it, and the “Cheerwine float” (over vanilla ice cream) is a legitimate local dessert.
| Cost | ~$2 a bottle |
|---|---|
| Time needed | 5 minutes |
| Best season | year-round; festival in spring |
| Where | Salisbury · Piedmont Alabama |
📍 Where: Salisbury, North Carolina · 35.6351, -80.3512
Common questions
When's the best time to visit Cheerwine?
Best season: year-round; festival in spring.
How much does it cost?
~$2 a bottle. Prices drift — confirm before you go.
How long should I plan for?
Plan for about 5 minutes.
Is it actually worth the trip?
Our rating: Worth the drive. A cherry-red soda invented in Salisbury in 1917 and still family-run. You can't get it back home, so drink it here, cold, out of glass.
One of 120 in Kick the Bucket List: North Carolina
The full book is 120 checkable picks like this one — with a Bucket Rating on every entry telling you what's worth the drive and what to skip. A keepsake you fill in and score.
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