Illustrated featured image of Roanoke, Roanoke, Virginia — a Kick-It Pick
Small Towns · Mountains Virginia

Roanoke Guide

Follow the Star · Roanoke
A Kick-It Pick
Worth the drive
the neon Mill Mountain Star over the whole Blue Ridge, plus a historic city market and a museum in a building that swaggers. Go up at dusk.

Roanoke is the Blue Ridge’s biggest city and the capital of southwest Virginia, and its symbol glows over it every night: the Mill Mountain Star, an 88.5-foot man-made star strung with 2,000 feet of neon, built by the merchants’ association in 1949 and lit the very first time on Thanksgiving Eve that year. It’s billed as the largest freestanding illuminated star in the world, it’s visible for 60 miles, and the overlook beside it hands you the whole valley. Downtown, the Historic Roanoke City Market is one of the oldest continuously operating open-air markets in Virginia, and the Taubman Museum of Art occupies a swooping, angular Randall Stout building that looks like it landed from a bolder city. Roanoke was a railroad town, and it still feels like the crossroads it was built to be.

The move: Drive up Mill Mountain at dusk for the star and the overlook — that's the signature Roanoke move — then eat and browse the City Market downtown. Do the Taubman (free admission) for the building as much as the art, and if you're a rail buff, the Virginia Museum of Transportation is here. It's the natural base for the Blue Ridge Parkway's southern Virginia stretch.
Costfree star & Taubman
Time neededa day
Best seasonyear-round; fall for the parkway
WhereRoanoke · Mountains Alabama

📍 Where: Roanoke, Virginia · 37.2732, -79.9410

Common questions

When's the best time to visit Roanoke?

Best season: year-round; fall for the parkway.

How much does it cost?

free star & Taubman. Prices drift — confirm before you go.

How long should I plan for?

Plan for about a day.

Is it actually worth the trip?

Our rating: Worth the drive. The neon Mill Mountain Star over the whole Blue Ridge, plus a historic city market and a museum in a building that swaggers. Go up at dusk.

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Verified 2026-07. Prices and hours change — confirm before you drive. Something wrong? Tell us.